Student Insights on In-N-Out: A Market Research Case Study
Would In-N-Out Burger succeed near CSUSB? That was the driving question behind a market research project I completed at California State University, San Bernardino. The hypothetical challenge: If In-N-Out Burger were to open near campus, would it succeed? Rather than treat this as a routine class assignment, I approached it as a real-world consulting opportunity. […]